Unlike earlier filters that were readily identifiable as such, it would be easy to mistake a Bold Glamour-filtered selfie or video as real life. Related to the concerns about unrealistic body image, poor self-esteem, and body dysmorphia that filters can fuel are specific concerns about the role that the technology behind the Bold Glamour filter might play in exacerbating those problems. We also do not permit content that encourages others to take part in dangerous activities (for example, the depiction and promotion of cosmetic surgery such as facelifts or rhinoplasty).”Īnd then there’s the worry that Bold Glamour’s next-level tech could lead to even greater problems with body dysmorphia. A 2021 study in the American Journal of Cosmetic Surgery found that “the use of face-altering software on social media has a significant association with subsequent desire to undergo facial cosmetic procedures” and the American Academy of Facial Plastic and Reconstructive Surgery recently reported that increasing numbers of people under 30 (aka zennials) are seeking cosmetic surgery or injectables.įor this reason, some even see the Bold Glamour filter (and other effects like it) as bumping up against TikTok’s Effect Guidelines, which state, “We do not promote content depicting participation in activities that could lead to harm. There are also concerns about beauty filters like Bold Glamour prompting users to undergo actual cosmetic surgery to achieve their filtered look IRL-and for the record, these concerns are not unfounded. There is also concern that filters like Bold Glamour will make young people feel pressure to undergo cosmetic surgery. “ Dove Self-Esteem Project research shows that more than half of girls say they can’t live up to the beauty standards projected on social media, and 1 in 2 girls say toxic beauty content on social media causes low self-esteem-this filter illustrates why young people feel this way,” Firdaous El Honsali, Dove global vice president, told Marie Claire UK. A Dove study found that 85% of girls had used retouching apps by the time they were 13-and the negative impact on their mental health can be significant. Research shows that young girls are especially vulnerable to the negative effects of filters and photo retouching. Bold Glamour is a beauty filter that simulates a set of conventionally attractive features (thinner nose, more defined jawline, fuller lips) and makeup techniques (smooth skin, full, arched brows, smoky eyes, contouring-you get the idea). To start, let’s explain exactly what the Bold Glamour filter does. What does TikTok’s Bold Glamour filter do? Here’s everything you need to know about the Bold Glamour filter controversy. In addition to being massively popular, (from an objective look at its numbers, at least), the filter is also proving to be a lightning rod for criticism on multiple fronts. The filter is already certifiably viral and has been used in more than 9 million videos and the #BoldGlamour tag has more than 355 million views. TikTok’s new “Bold Glamour” filter is somehow both of these things-it’s obvious in that it, in many cases, completely transforms the face of the person using it, but it’s subtle in how impressively, seamlessly, and, TBH, realistically it works its digital magic. They range from the very obvious (think Snapchat’s OG dog ears filter) to the much more subtle (think beauty filters like Facetune that are always there, tempting you to digitally glow up your selfie before posting), but they’re here, ingrained in the social media landscape.
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